EXPLORING PEOPLE'S MEDIA CONSUMPTION HABITS

Exploring people's media consumption habits

Exploring people's media consumption habits

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What are some of the ways mobile phones have evolved the way we consume media? - keep reading to discover more.

In the existing digital age, mobile phones have come to be one of the most common devices that individuals are using to view videos and access media. These days, many social media platforms are offering limitless feeds of short, chains of videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form media is among the fastest growing media trends today. These platforms allow users to see a series of customised content and react instantly, making these videos much more engaging and addicting than traditional television. Short form videos are also being used regularly for news and academic purposes, not just for entertainment. Subsequently, this pattern is shifting the way individuals are proactively looking for and counting on to get info, in a faster, much shorter and more accessible format.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form video content, the way in which individuals are getting their news is also evolving. Individuals are progressively turning towards internet news sources, rather than viewing television, to discover ongoing worldly affairs. Nevertheless, at the same time, due to a constant circulation of info, people are coming to be overwhelmed by website huge quantities of content. In response to this, news agencies are re-engaging audiences by making short form content that is clearer and simpler to follow. Nowadays it is common to see news channels that have mass followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for providing people with dependable and authenticated news sources, in a style they can readily identify with.

In recent years, with the growth of digital content, the way in which people take in content has changed considerably. For many years, standard tv was the primary source of household entertainment for the majority of people. However, since the development of streaming platforms, many viewers are turning away from scheduled television, particularly among younger people. Instead, global media content analysis shows that more individuals are buying subscriptions to streaming services, which strongly evidences the transformation in audience intake practices. These options are popular for enabling people to watch the programs and films they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming services as a popular media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the industry.

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